Tories deploy Boris Johnson to try to rejuvenate election campaign

The Conservative party has deployed Boris Johnson in an attempt to revive its struggling election campaign. Johnson, who resigned as prime minister in July, is expected to play a prominent role in the final weeks of the campaign, delivering speeches and appearing at rallies. The move comes as polls suggest that the Conservatives are trailing behind the Labour party, and with less than a month to go until the election, time is running out for the Tories to turn the tide. Johnson's return to the campaign trail is a risky strategy. While he remains a popular figure among some Conservative voters, he is also deeply divisive. His return could alienate some voters who are already disenchanted with the Conservatives, while also potentially energizing Labour supporters. The Conservative party's decision to deploy Johnson is a sign of the desperation it feels as it faces a difficult election. The party is hoping that his charisma and experience will be enough to win over voters who are unsure of who to support. However, it is too early to say whether this strategy will be successful. Only time will tell whether Johnson's return will be a boost or a bust for the Conservatives.

Summary

"The Conservative party's deployment of Boris Johnson in the election campaign is a risky move that could backfire. While he remains popular with some voters, he is also deeply divisive and his return could alienate others. Only time will tell whether this strategy will be successful."

Updated at: 06.20.2024

Boris Johnson
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Tories deploy Boris Johnson to try to rejuvenate election campaign - Financial Times